Largely due to consumer preference and obstinate legacy behaviors, the world of book publishing still operates on the same model from the 1800s. Mass production creates overprinting, and the ship and return model creates damaged books that don't have anywhere to go. This week, we take a look at how that happened and what publishers can do about it!************Thank you for watching the People's Guide to Publishing vlogcast!  Get the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: https://confirmsubscription.com/h/r/0EABB2040D281C9CFind us on social mediaFacebook: http://facebook.com/microcosmpublishingTwitter: http://twitter.com/microcosmmmInstagram: http://instagram.com/microcosm_pub************

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