In this candid chat, I'm breaking down the importance of knowing your identity - your core values and beliefs that inform your decisions.

I share vulnerable stories of times I had to check in with my values when opportunities came my way that didn't align. Even when the money was tempting, I had to ask myself - is this in integrity with who I am and what I believe?

Doing this soul work is crucial if you want to make empowered choices to create your record-breaking year. I give tangible examples of digging into biblical characters to model, like cultivating the courage of Esther or the wisdom of the Proverbs 31 woman.

Whether or not you're faith-based, this is your sign to get clear on your identity. Grab a journal, carve out some solo time, and ask yourself -  :: what do I value?  :: What do I believe?  :: How do I need to show up to make this my best year yet? I'm keeping it real and hope this gives you clarity and conviction. 

In this episode, you will be able to:

  • Discover the importance of aligning your values with your identity for clearer decision-making.

  • Learn how personal beliefs can impact your choices and actions in both personal and professional settings.

  • Find out how to build a successful business with integrity by integrating your faith and values.

  • Explore the impact of faith and values on your decision-making process, and how to strengthen this alignment.

  • Uncover the significance of integrating your identity, faith, and values in creating a purposeful and fulfilling life.


KEY MOMENTS: 00:01:15 - The Importance of Values and Beliefs  00:05:54 - Embracing Identity for a Record-Breaking Year 00:08:42 - Not All Money is Good Money (A personal story) 00:13:53 - Trusting the Voice of God 00:16:05 - Surrendering to God's Plan 00:16:51 - What does it mean to be "Rooted in Identity" 00:19:07 - Finding Identity in Hardship 00:22:30 - Embodying the Characteristics of Esther and the Proverbs 31 woman 


  • Join the waitlist for the upcoming program Faith Built Business by visiting or reaching out to Rachel Luna on Instagram for the direct link.

  • Grab a copy of the award-winning book Permission to Offend: The Compassionate Guide for Living Unfiltered and Unafraid available in paperback, audible, and Spanish versions, at all major book retailers.

  • Start reading Permission to Offend today, whether you have the hard copy or struggle to read by getting the audible version.

  • Explore the values and beliefs in your life and consider joining the Faith Built Business program for biblically based business guidance.





This is the season for you to dig into your identity, that is, your values and your beliefs. This is the season for you not only activate your faith, but to build it up so that it is unshakable and you are able to withstand the ebbs and flows of life & entrepreneurship. - Rachel Luna

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