Building a new business from within a large one: How Ryder built the Airbnb for commercial trucks.

In this podcast, we speak with Romain Rousseau, co-founder of COOP by Ryder. Three years ago, while head of digital marketing at the transportation and logistics company Ryder, an internal idea caught Romain’s attention: could you apply an Airbnb type approach to commercial trucks? Since then, Romain has tried to make that business happen. Currently, the team is 20 people and has several thousand trucks on the platform. If you are leading innovation or growth efforts inside an organization, Romain’s story may give you some hard-fought lessons that you can use in your own endeavors.