With the ever-changing marketing landscape, it’s getting harder to grab the consumers’ attention. You would have to make shifts in your business to capitalize on what the market wants. Chala Dincoy, a marketing strategist who helps B2B service providers accelerate their growth, joins John Livesay on today’s show to talk about super niching and repositioning your message to rocket-fuel your business. Don’t miss this episode as Chala and John double down on the importance of niching down into an industry.

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John Livesay, The Pitch Whisperer

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