The eCommerce world teaches companies to look for customers but what they’re missing out on is attracting digital seekers. As Raj De Datta would say, there is a difference between serving a seeker VS serving a customer, and it is a vital factor in creating a whole new experience for your audience. Raj is the co-founder and CEO of Bloomreach, the leading digital experience platform for eCommerce in the US and the UK. He joins John Livesay to talk all about digital and how it transforms the lives of both people and businesses. According to Raj, a seeker is someone who is looking for a quality experience, that magical experience that most companies fail to offer. Creating that magical experience is more than just selling a product or service; it is about building a new world of emotions that are tied to your product or service. Build a winning experience when you learn to focus on serving a seeker over-serving a customer.
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