In this episode, writer Anna David invites Jay to discuss the process of creating and marketing books. Jay dives into the value of collaboration, how to learn from reviews, and how to write a business book that both educates and inspires. Jay will share insights for creating compelling communication that provides massive value to your audience and compels them to take action in their own lives. He’ll explain the strategy of looking at Amazon reviews for marketing, research, and business purposes and how it’ll help you speak directly to your ideal audience. Strategy always trumps tactics, even when it comes to marketing and launching a book. Listen in to learn Jay’s best book launch strategies so you can implement them and see success in your next launch.01:00 – 12:00 - Jay shares the highlights of his published books, explains how he sold high-priced books, and gives advice for anyone launching a book.12:00 – 21:00 - On transforming your economic future, the primary drivers of writing a book, and what his books are all about.21:00 – 26:00 - On looking at Amazon reviews for marketing, research, and business purposes, and what your learnings will help you achieve. 26:00 – 31:00 - On using funnel vision in the book publishing realm, some ideas for marketing your book, and how to leverage key influencers. 31:00 – 39:00 - The difference between being tactical and strategic and a story to illustrate it, and how strategies can be applied to book launches.39:00 – 46:00 - The most important tips for a successful book launch, establishing superiority in your industry, and earning a “golden ticket” through stature.
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