Why Your Small Business Needs to be on LinkedIn

On this episode of The Small Business Show, hear why co-host Shannon Jean believes LinkedIn is one of the most underutilized tools for Small Business owners. We jump into the WHY both you and your Small Business should have a presence on LinkedIn with some enlightening personal anecdotes and lessons learned on the platform.

00:00:00 Small Business Show #329 for Wednesday, May 26, 2021

00:01:24 How to Make LinkedIn Work for your Business

LinkedIn Jobs (with a $50 SBS Coupon!)

00:05:03 Using LinkedIn as a “Social Network”*

00:07:40 Using LinkedIn to find Customers*

Engage first.

00:10:26 Connecting with Suppliers on LinkedIn*

Focus on adding value.

00:14:46 Wade through the noise

00:17:46 Using LinkedIn to develop your board of advisors*

00:19:39 Shannon’s Couch*

00:22:30 LinkedIn’s Paid Tools*

00:23:34 Be tactful with how you use LinkedIn

00:25:16 Will LinkedIn let me control my feed?*

00:26:52 More LinkedIn Tips*

00:28:16 Playing the long game*

00:30:25 SBS 329 Outtro

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