When it comes to disruption, retail media might take the cake – it's a fast growing space transforming right before our eyes.
If you're after a captive audience with costs comparative to TV ads, it might be time to check out the fresh face of retail media.
On this episode of The CMO Show we take a deep dive into the world of screens and supermarkets, joined by Paul Brooks, General Manager of Coles360, and Alex Lawson, Head of Strategy & Media at Market Media.
