As marketers,it'seasy to rely on experience and accumulated wisdom as a default decision-making lens, especially when it comes to your bread and butter.Butlet’sshake it up.
When it comes to marketing evidence-based decisions to grow your brand, you might need alittlemore support.
On this episode of The CMO Show, we chat to Professor Rachel Kennedy, Associate Director, Product Development, at the Ehrenberg-Bass Institute for Marketing Science based in the University of South Australia.
Podden och tillhörande omslagsbild på den här sidan tillhör ImpactInstitute. Innehållet i podden är skapat av ImpactInstitute och inte av, eller tillsammans med, Poddtoppen.
