Pat DiCesare promoted the Beatles concert in Pittsburgh on

September 14, 1964. 

In this interview on Art and Inspiration with William Rock,

Pat DiCesare shares details of promoting and financing the historic Beatles

concert. He also speaks of encounters with

Janis Joplin, Jim Morrison and others.  In this Art and Inspiration interview you’ll

hear some rare audio from the concerts including Pat DiCesare telling the frenzied

Led Zeppelin crowd, “we gotta keep it

cool.”

Pat DiCesare was a hit songwriter and recording artist at

the dawn of the rock n’ roll era and then he went on to promote every major

concert act in the last half of the 20th century including The Rolling Stones, The Who, Led Zeppelin, Bruce

Springsteen and hundreds of others. Pat was a pioneer in the birth

and development of the modern rock concert and large stadium shows. His Pittsburgh based company called DiCesare Engler

Productions was among the top grossing concert production companies in the

United States.  Pat DiCesare’s book is

called Hard Days Hard Nights.

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