How does our perception of home affect the way we go about our work? One way is by adopting marketplace values and priorities and yielding our home life to achieve those ends—often to the detriment of our home life. The fallout of elevating the market above all else can even be seen in companies founded as an alternative to the traditional workplace, such as multilevel marketing businesses. A few weeks ago, news broke about the financial and operational difficulties at LuLaRoe, a women’s clothing company offering its consultants the opportunity to work from home. Because LuLaRoe consultants are primarily women, this business is presented as a way for them to build their own business on their own time. In reality, consultants report the impossible grind and monetary investment required to achieve success. Here again, home bows to the almighty dollar and the pursuit of the American Dream.
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