All businesses want momentum, but there’s more to it than luck. Mark Schaefer says there’s science behind it. That’s the idea behind his new book, “Cumulative Advantage: How to Build Momentum for Your Ideas, Business, and Life Against All Odds.” During today’s discussion, Jeffrey and Mark talk about how to use “MoMo” to gain a competitive edge, taking advantage of the certainty of business uncertainty, and how to put humanity back in marketing.

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