The power of community lies in the ability to thrive virtually and scale across borders. Behind these communities, lie powerful and dedicated leaders whose intrinsic motivation to connect and support members creates compounding value.
On the final ‘Precious on Community’ episode, Precious speaks with Erika Batista, VP International at On Deck on managing and growing their communities.
On Deck is an ecosystem of founders, investors and angels providing programmes and creating communities that strengthen each other one after the other. Erika shares her experience of building community through new geographies and finding the ‘North Star’ that resonates with individuals and unites them as a community. She offers advice on striking the balance between doing things that don’t scale, and managing the influx of information that comes when thinking about community as a growing product. Precious and Erika explore the difference between operational failures and experimental failures, and Erika offers some hot tips on how she manages to get her community members always coming back to events. Tune in, it’s a good one.
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