One of the key concerns membership business entrepreneurs have is retention. How long people are staying in your membership, and how to keep members from leaving.Losing members is commonly called “churn,” and it’s constantly on the minds of many online creators that have a membership business.If your churn rate is 5%, you’re doing pretty well. That’s the average figure in most membership businesses. You’re doing really well if you’ve gotten that number below 3%.My guest on today’s show has essentially a 0% churn rate. Ali Manning is a bookbinder and book artist. In her membership she teaches people how to do bookbinding, and other crafting activities.Most importantly, she’s achieving this phenomenal churn rate with an online membership that’s predominantly over 65 years of age, which is stereotypically the least tech-savvy age group.Ali is blowing that stereotype out of the water. She’s built a thriving online community around her bookbinding and craft teaching, and her members stay subscribed for years and years.Ali’s here to break down how she created her amazing membership, how she retains people, and how she provides so much incredible value to her members.
In this episode, you’ll learn:
What you should focus on when starting your membership
Ali’s successful sales funnel strategy
How get useful feedback from your customers
Starting and growing a thriving community
Should you lead your community, or let it be more user-directed?
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