It sometimes seems like there must be a Moore's Law of marketing technology (or "martech," as the cool kids call it, and our site is on a .io domain, so we’re definitely the cool kids) whereby the number of platforms available doubles every 6 to 8 weeks. And, every couple of months, it seems, a whole new category emerges. From CMS to DAM to CRM to TMS to DMP to DSP to CDP, it's an alphabet soup of TLAs that no one can make sense of PDQ! On this episode, Michael, Moe, and Tim sat down with the man who coined the name for one of those categories back in 2013: David Raab, the founder of the CDP Institute! It was a lively chat about the messy world of vendor overload and how to frame, assess, and successfully manage martech stacks. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.
Podden och tillhörande omslagsbild på den här sidan tillhör Michael Helbling, Moe Kiss, Tim Wilson, Val Kroll, and Julie Hoyer. Innehållet i podden är skapat av Michael Helbling, Moe Kiss, Tim Wilson, Val Kroll, and Julie Hoyer och inte av, eller tillsammans med, Poddtoppen.
