What exactly is word-of-mouth marketing and how does word-of-mouth marketing manifest itself in 2021?

How do you measure the impact of word-of-mouth marketing and how does word-of-mouth integrate with other marketing channels?

Those are just some of the questions that I’m going to be asking today’s guest on Digital Marketing Radio Episode 241 - a man with over 30 years of experience in marketing, digital strategy and product management, for companies ranging from startups to global brands such as Madison Square Garden, Johnson and Johnson and National Geographic.

He’s founded three digital strategy and marketing agencies and is currently CEO of digital marketing service firm https://www.boomtime.com/ (Boomtime) - welcome to DMR - https://www.linkedin.com/in/jpclement/ (JP Clement).

Secret SoftwareShare a lesser-known martech tool that's bringing you a lot of value at the moment and why that tool’s important for you...

JP's answer: https://usherconnect.com/ (Usher Connect)

Next On The ListWhat's one marketing activity or tool that you haven't tried yet, but you want to test soon?

JP's answer: https://www.webeo.com/ (Webeo) and https://www.if-so.com/ (If>So)

Magical MarketerWho's an up-and coming marketer that you'd like to give a shout out to, what can we learn from them and where can we find them?

JP's answer: https://www.linkedin.com/in/weslemos/ (Wes Lemos)

Podden och tillhörande omslagsbild på den här sidan tillhör David Bain. Innehållet i podden är skapat av David Bain och inte av, eller tillsammans med, Poddtoppen.