We’ve all seen influencers on social media share their opinion on different products and services, but how effective really is this as a form of marketing?
What precisely do brand influencers do... and does your business actually need a brand influencer?
That’s the topic for episode 242 of Digital Marketing Radio where I’m joined by a man who’s an authority on helping innovative businesses digitally transform their sales and marketing.
He’s a Fractional CMO and the author of 4 sales and marketing books including the recently published HarperCollins book “The Age of Influence” – welcome to DMR – https://www.linkedin.com/in/nealschaffer/ (Neal Schaffer).
Secret SoftwareShare a lesser-known martech tool that's bringing you a lot of value at the moment and why that tool’s important for you...
Answer: https://getcarro.com/ (Carro), https://www.frase.io/ (Frase) and https://www.clearscope.io/ (Clearscope)
Next On The ListWhat's one marketing activity or tool that you haven't tried yet, but you want to test soon?
Answer: https://circle.so/ (Circle.io) and https://teachable.com/ (Teachable)
Magical MarketerWho's an up-and coming marketer that you'd like to give a shout out to, what can we learn from them and where can we find them?