In episode 328, Lim Xinyi, senior director for corporate development from Pinduoduo, joined us to discuss the social ecommerce company and its impact on agriculture. Starting from the conversation, Xinyi shared her background and how she came to discover and eventually join Pinduoduo. She discuss Pinduoduo's current mission and vision and how the company pioneered social ecommerce in China. Last but not least she shared Pinduoduo's contributions to the agriculture sector in China and how they are helping farmers to get their agricultural produce to the consumers during the ongoing COVID-19 pandemic.
Here are the interesting show notes and links to the discussion (with time-stamps included):
In your career journey, what are the interesting career lessons you can share with our audience.
Pinduoduo’s Social E-Commerce Model and its impact in agriculture
Can you briefly introduce us to your company Pinduoduo in China and its mission and vision?
How do you explain Pinduoduo as a social e-commerce company to the audience out there?
Before Pinduoduo came into the scene in 2015, the ecommerce industry led by Alibaba and Jingdong (JD) generated a combined revenue of $433B gross merchandise value (GMV), and within 5 years, it skyrocketed from a startup to 57B company with buying base of 585M generating $144B of GMV (reference from Pinduoduo & the rise of Social E-Commerce by YCombinator) and by 2020, it’s the 2nd largest ecommerce platform in China behind Alibaba. Can you talk about how Pinduoduo pioneered the concept of social shopping in China?
What are the features of social shopping that have been introduced by Pinduoduo? (For example, 1/ creating community via team purchase, 2/ Daily Check ins, 3/ Price Chop, 4/ Card program, 5/ mini games and 6/ personalized recommendations referenced in the YC article)
What are the misconceptions from the Western world which Pinduoduo has been mis-understood as a company?
The show is hosted and produced by Carol Yin (@CarolYujiaYin) and originally created by Bernard Leong (@bernardleong, Linkedin). Sound credits for the intro music: Taro Iwashiro, "The Beginning" from Red Cliff Soundtrack.