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You should be either1. Making your customers money, or2. Saving your customers money.
With the growth of the sharing economy and companies like UBER and AirBnB, your customers are getting used to the idea that they should be paid for using your service or product.
We are in the midst of a shifting economy that empowers consumers more than ever. If you can find ways to pay your customers, you stand to ride this wave all the way to the top.
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