On this episode of theWorking Without Pantspodcast, I sit down with Kane Jamison, Founder of Content Harmony, to discuss his journey of transforming his content marketing agency into a SaaS business.
Kane shares that though his content marketing agency was successful in many respects, it wasn’t going to reach the level of self-sufficiency that he desired. He wanted to narrow his focus on an offering that could scale better and help content marketers everywhere.
Thus, Kane decided to take the comprehensive workflows Content Harmony developed for creating content briefs and turn them into a SaaS offering.
According to Kane, this shift to a SaaS model of business was a product of understanding what processes his agency excelled at, working with the right talent to build the software properly, and doing the proper market research to understand the needs of their customers.
For agencies considering developing a SaaS product, Kane encourages you to get crystal clear on the objective with the product. He advises doing whatever work you can yourself to reduce costs, and looking for opportunities to launch micro-products while building out the product’s grand vision.
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