Similar to Build-A-Bear’s approach to social, there’s something for everyone in this episode—whether you have fond memories from growing up, you’re planning your next date night, or you’re a loyal fan to this day. In our interview, Digital Marketing Associate Ashley Singh tells us about the ways she and her team strive to resonate with all types of audiences on social, and how emerging platforms like TikTok have shown them just how far brand love can travel.
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