This week, we had something that doesn't happen often outside of the Super Bowl—lots of Americans watched the same thing at the same time. Today, I thought we could look at WHY and what podcasters can learn to add those winning ingredients to their podcasts.

Audience Survey

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Takeaways:

  • Building anticipation for your content is crucial; promoting months in advance can lead to significant engagement.
  • Making your content easily accessible across various platforms maximizes audience reach and convenience.
  • Tying your content to emotions or nostalgia can significantly enhance audience connection and engagement.
  • Creating unique content that can't be found elsewhere is a powerful way to attract viewers.
  • Ensure the consumption process of your content is smooth; technical issues can drive audiences away.
  • Monetizing an audience, rather than just the podcast, is key to long-term success.


Mentioned:

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Question of the Month

When it comes to this show, the School of Podcasting:

If you were to make it shorter, what would you cut?

If you were to make it longer, what would you add?

Would you choose to keep it as is?

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