The Oil & Gas Digital Marketing Podcast

“Did he just tell me to fire my oil and gas marketing agency?

In this first installment of our new daily video marketing assault, we look at why to insource your oil and gas marketing agency work.

Oil and Gas Marketing Agency Transcript

With OTC fast approaching, I find myself scraping all of the websites of all the US exhibitors -- oh yeah, it’s fun stuff -- and unfortunately looking at a lot of very, very unfortunate social media and digital footprints if you will.

And, I don’t know, I just gotta get this off my chest.

Here’s the thing, I’m just gonna go right into it. Let’s look at oil and gas, and let me first state my thesis; we are not doing it right. We’re doing it wrong. We’re doing it completely wrong as an industry across the board.

We made a transition from print to digital. Now, I should say some of us made a transition from print to digital. A handful of us figured out how to do it right. And then there’s everybody else. And that’s what I’m here to talk about today. The everybody else.

You who are out there searching “oil and gas marketing agency”. You who are out there looking to outsource your storytelling, to outsource your marketing.

What are you thinking?!

This opportunity that lies in front of you right now on this thing we call the Internet is unprecedented in B2B sales and marketing. And there are only two niches in this industry that understand.

First niche; oil and gas media.

You’ve got Mark LaCour and Jake over at Oil & Gas This Week. Of course, I started the show with Mark back in the day. Now you’ve got Paige Wilson with Oil and Gas Leadership Podcast, the Oil & Gas HSE podcast with Patrick Pistor. Global Energy Media, Ryan Ray, there’s a lot of great digital media that has sprung up in the last couple years.

The problem is that the people buying ads are treating these digital media channels exactly like print. Now, I’m not saying “don’t buy ads”. By all means, keep buying those ads on Oil & Gas Global Network. What I am saying is that is not a complete digital strategy.

And if you ask me, there is only one other niche that gets it. Only one that has a complete digital strategy. And that niche is oil and gas data and analytics companies led by none other than Drillinginfo.

Now, of course, this is slightly self-serving because I did start this whole inbound marketing, content marketing thing in oil and gas. But, let’s be honest. They, and everyone in that space are the only ones in this industry that get it when it comes to digital outside of Oil & Gas Global Network and everything else those guys are doing.

And, again, what they’re doing is great. It’s serving a very, very good need. But, they are able to dominate their niche, which is oil and gas new media. And over here, you’ve got Drillinginfo dominating their niche online, which is oil and gas data and analytics software.

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