My coach, Justus Murimi, sat down with me to talk about purpose. There’s a reason he has this conversation with every entrepreneur he coaches. It’s because it’s very easy to forget why we got into our business in the first place, and shocking to see what we unlock when we remember it. 

In getting crystal clear on your purpose, you unleash your power. But that’s not all. You also free yourself to be yourself, to step into your greatness, and to come from a powerful place of service. 

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