More than ever, dentists need to have a well-defined mission and a compelling vision to reinforce their practice, not only for themselves but also for their staff and patients. It provides a clear and consistent direction as to where the practice is going.
Faced with many challenges aggravated by these uncertain times, dentists need to run a successful business to avoid plateaus. One key aspect of strengthening the business is value-creation among the team steered by a well-executed vision. It has to be big enough to fit all of the employees' dreams and hopes in it.
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