Great titles…Survivor. Big Brother. The Curse of Oak Island. Say Yes to the Dress. Unmasking a Killer. These shows have catchy titles to help viewers… and network execs…understand what the show is all about. Today’s episode of Producing Unscripted is a deep-dive into choosing titles that help you, rather than hurt you, when developing your films, shows, or videos. We’ve got lots of practical advice and tips on thinking about, creating, and presenting titles that get attention. You’ll learn how to create titles for different kinds of buyers. We reveal the process we use to research and learn about appropriate titles for our own projects, so you can do the same. We give you four goals for every title you ever create. And finally, we share ten…count them ten…common title templates you can use to jumpstart your brainstorming process. While most of the examples we use are from unscripted television (no surprise if you’ve been around this site) these same concepts apply to creating titles for your film, novel, YouTube video…you name it. Listen now, and give yourself a giant head start when creating titles for your projects.
Create Great Titles: The Big Picture
To give you a simple roadmap, here are four goals to aim for with any title you create:
* Clearly convey what kind of project you’re pitching
* Inspire curiosity
* Attract buyers (and eventually viewers)
* Do it all concisely
When someone hears or reads your title, you want them to instantly get a vibe for what you’re developing. If you’re pitching Deadliest Catch, we can guess it’s action-packed and laced with danger. It’s clearly meant for male-skewing networks along the lines of the History or Discovery network.
On the other hand, if you’re pitching Say Yes to The Dress, we’re guessing it’s for female-skewing networks like Lifetime or WE.
Make sure your title matches up with your vision of the project.
Researching Titles
Now that you have an idea of what you’re shooting for with your title creation sessions, it’s crucial to do your research. While not hard, many people skip this part, and it shows. You won’t make that mistake!
Know Where To Look
So how’s it work? You visit the websites of the TV networks you hope to pitch. Or, if you’re writing a screenplay, find successful titles in the genre you’re working in. That’s how you draw informed inspiration.
Personally, we do this research every time we prep our pitches for TV networks.
For instance, let’s have a look at some of the current titles on Lifetime:
* Dance Moms
* Married at First Sight
* Marrying Millions
* Cheerleader Generation
* American Princess
You get a sense that all those titles belong on that network. They all skew female, dealing with subjects like marriage, relationships, motherhood and style.
Now, let’s take a look at what History Channel has going on:
* The Curse of Oak Island
* Mountain Men
* Forged in Fire
* The Curse of Civil War Gold
Instantly, you can tell these are very different shows from those airing on Lifetime.
Not Just for Unscripted TV
To use a film example, let’s say you’re a screenwriter creating a title for a horror script. So visit the Blumhouse IMDB page and look at some of the movies they’ve put out in recent years:
* Paranormal Activity
* Insidious
* The Purge
* Happy Death Day
