The right words at the right places can win you the right clients for your business. This is what copywriting is all about, and Alex Cattoni, the Founder of The Copy Posse, is an expert in it. Through her unique skills in lead generation and writing high-converting sales copy, Alex has helped scale multimillion-dollar brands, including such names as Shopify, Mindvalley, and Numerologist.com. Ditching law school, Alex went to Malaysia in 2008 to accept a gig at Mindvalley, one of the world’s leading online personal growth publishers. Starting her way from the bottom, she became one of its top executives in no time. Apart from making lead-generating copies for high-level clients, Alex has also accepted the call of sharing her expertise with aspiring copywriters, which she does through her YouTube channel and her eight-week copywriter coaching program. Listen to her share all these, plus some cool YouTube marketing tips as she joins Michael Zipursky on the show.
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