Business branding is such an essential part of setting up a company because this is what'll set you apart from all the other firms running in the same industry as you are. Your branding is the public face of your company, so it has to present as strong enough to carry the weight of all the companies you want to be getting business from. Dave Ramos, author, speaker, and CEO of SHIFTPOINTS, Inc., talks to Michael Zipursky about the importance of business branding in establishing a strong company. Branding is just one of the many ways through which you can get the trust of your potential clients. Make sure you learn these essential strategies that Dave is imparting to maximize the branding of your business.
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