The School of Greatness

WRITE FOR OTHERS, NOT FOR YOU. There are a lot of smart, accomplished people in our audience. You know things that are valuable to others. You’ve got great businesses. You’re ready to share that knowledge with the world. But figuring out where to start can be overwhelming. For this Five Minute Friday, I revisited a conversation I had with Tucker Max where he shared his three steps to starting your book. Tucker Max is a NYTimes Best-selling Author who was named one of Time Magazine's 100 Most Influential in 2009. He invented the genre “fratire,” and his number one bestseller, I Hope They Serve Beer in Hell, was made into a major motion picture. Tucker is the co-founder of Scribe, a company that turns ideas into books. He says that before you sit down and start typing, you should first hone in on who you’re writing for and what you’re writing. Learn how to find the goal, audience, and subject of your book in Episode 846.

In This Episode You Will Learn:

How to understand what kind of book you’re writing (02:00)

How to find the audience for your book (03:00)

The way to figure out what to write about (04:00)

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