If you’re a marketer, it’s a good time to look for gaps. We live in an age of asymmetrical advantage, and emerging companies have access to the same computing power, networks, and channels that everyone else does.
Tune into this Unconventionals episode to hear how finding the right gaps can propel a business and change a market. Look at the beer market—5,000 breweries today vs. 90 in in 1985. Market gaps are buyer needs exposed, and gaps often begin as questions. You’ll hear the questions directly from the founders of Lagunitas, Peloton, and Warby Parker: Why do eyeglasses have to be so expensive? Why did American beer have to be so boring for much of the 20th century? PJA’s Mike O’Toole and Robert Davis will talk about how to find the questions that can unleash your own business.
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