Lisa Cron | How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life

Lisa Cron joins us to talk about the compelling power of story and how you can use it as a means of persuasion, engagement and self-transformation. Learn about the neuroscience behind storytelling, as well as how you can use that information to your advantage in business and in life.

Lisa Cron is the author of Story or Die, available now | http://wiredforstory.com/my-new-book

Find out more about Lisa Cron, get in touch or listen to her TED talk | http://wiredforstory.com

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