When Joe Wicks, the personal trainer, started making Instagram videos in his kitchen in 2014, he couldn't have imagined he'd become author of the second biggest selling UK cookbook of all time. Today he is a phenomenon. He's built a social media brand with millions of followers, nay disciples, on Instagram and YouTube who come for the quick healthy recipes and online fitness workouts.
Yet, Joe tells Sheila Dillon, somewhat modestly, "I'm not really great at cooking..."
In this programme Sheila visits Joe at home in London to find out what drives his ambition and enduring popularity. They talk cooking, parenthood, and how his own fame has affected his whole family.
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