Quibi, the bite-sized content platform founded by media mogul Jeffrey Katzenberg and business leader Meg Whitman, has been mocked since it was first announced. Now after six months and $2 billion, Quibi is kaput. Unable to find an audience, and despite a fruitless attempt to find a buyer, Quibi is officially shutting down.
The company insists people were gunning for them from the start, but the simple truth is that Quibi always seemed like a solution in search of a problem. Besides, however good the content may have been, it was going to be very hard to convince people to plunk down $5 a month just to watch random videos while commuting.
Of course we also cover some of the week’s top entertainment headlines including Netflix misses its third quarter subscriber goal, television ratings for live sports events plummets and box office continues to soar in China and Japan.
TV Ratings for Many Sports Are Down. Don’t Read Too Much Into It Yet.
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