Meta’s rolling out a major privacy-altering update starting July, using your activity across websites—games, purchases, and more—to personalize your Facebook and Instagram feeds and AI responses. No longer limited to Meta’s own apps, this move connects your browsing habits to your social experience, with opt-out controls available via “Activity from other businesses.” While global, it’s delayed in Europe, UK, and Brazil. Think of it as Meta finally stitching your entire digital life into one hyper-personalized feed.
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