Apple’s App Store Cleanup Begins

Apple’s App Store is getting a major cleanup: outdated, stagnant apps—especially in crowded categories like wallpaper and timers—are at risk of removal if they’re not bringing fresh value or attracting users. This bold move shifts beyond rejecting copycats to actively pruning the ecosystem, prioritizing quality over quantity and giving developers who innovate a clearer path to success. Apple’s also cracking down on repeat offenders submitting low-effort apps, with potential developer program bans looming. The goal? A sharper, more vibrant App Store where users find what they need—and developers who earn their spot get noticed.

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