Hello and welcome to the Brand Seasons podcast with me, designer, mentor, and writer, Sarah Robertson.
In the third episode of this special four-part bonus series, I’m joined by Lindsay Johnstone, writer, mentor and the voice behind What Now?, a Substack publication exploring midlife, mental and physical health, caregiving and the evolving seasons of our creativity.
Together, we reflect on curiosity as a guiding force, the power of staying open to change and the magic that happens when we allow our creative work to take on a life of its own. We discuss the reality of managing big projects, navigating seasons of creative rest and how experimentation can lead to unexpected opportunities.
Lindsay shares insights from her own journey — from writing memoir to building a community on Substack — and we explore the intersection of creativity, storytelling and the seasons of life.
Key topics include:
- The role of curiosity in creativity and personal growth
- Letting go of rigid goals and embracing experimentation
- Navigating transitions in creative work, from personal writing to professional projects
- Building community and finding connection across platforms like Substack and Instagram
- Balancing structure and openness in both writing and business
Episode highlights:
- How Lindsay approaches writing memoir and the process of serialising her book Held in Mind
- Insights into her Cost of Caring series and how personal storytelling can foster community
- Reflections on creative evolution, midlife, and staying open to what’s next
- The power of reciprocity and collaboration in creative work
Explore Lindsay’s work:
For more reflections on curiosity, creativity and connection, visit Brand Seasons. Subscribe to the podcast so you never miss an episode, and if you enjoyed this conversation, leaving a review would help others find their way here.
What resonated most with you in today’s episode? Feel free to connect or share your reflections with me on Instagram or Substack, and learn more about my branding and design studio by visiting my website: These Are The Days.
Don’t forget to subscribe for more guest conversations and solo reflections. And if you enjoy tuning in, leaving a review would mean so much, and help others find the podcast, too.
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I'm delighted to welcome back Saorsa Psychology. as the sponsor of this bonus series.
In Gaelic, Saorsa means 'freedom'—serving as a beacon for those eager to amplify their impact in the world, in a grounded and gentle way.
Freedom lies in being bold, and if you’re looking for deeper meaning, you can carve your own path with a combination of coaching and psychology, where you'll be guided through the wood, the trees and the spaces in between.
To learn more about how you can create space to think, do and be, visit saorsa-psychology.co.uk.
