With the changes to Google and Yahoo’s email marketing regulations in Q1 of 2024, we thought we would go through the steps and share how to implement the changes for you and/or your clients.
Having a custom domain is the best way to ensure your emails are being delivered to the inboxes of your community. So let’s dive in!
How do you know if this info relates to you:
You use an email marketing platform such as Flodesk, ActiveCampaign, MailChimp, Convertkit, etcetera to communicate with your audience AND are at risk of sending 5,000+ emails in any given 24hour period. -Think you don’t? Growing your business, and even with a small list if a few emails go out, it’s easy to meet this threshold.
WHEN:
They are non-specific. They are saying February but full changes across all accounts should be in early April. Our suggestion is to act now
HOW:
4 things you need:
1. Email Marketing Platform
Flodesk
ActiveCampaign
Mailchimp
ConvertKit
2. Custom Domain (you don’t need to have a website to have a domain)
GoDaddy
NameCheap
Bluehost
3. Custom Domain Email
Gsuite
Through your domain provider
Outlook/microsoft 365
4. A place for your audience to unsubscribe with one click (most providers have this built in) + bonus if you give them a way to manage preferences
If you need more:
Untilize these platforms for even more info
Facebook groups for your email marketing platform
YouTube
Your email marketing website FAQ
Podcasts (heyyyy you’re here!)
It’s so much easier that you realize!
Resources Mentioned:
Email Marketing providers: We love
Flodesk, but
ActiveCampaign,
Mailchimp, and
ConvertKit are also great.
Domain providers:
GoDaddy,
NameCheap, or
BlueHost (All three of these have great customer service)
Additionally, to get a
GSuite account where your email can come from your domain
Lastly, we found
THIS YouTube Video where he gives kind of a bandaid option if you or your client doesn’t want to do a domain yet. However, it seems like that’s just a temporary fix and a domain will be needed over time.
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Get connected with one of our VAs, email us at yourvalab@gmail.com
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