This is the pep talk you need.

Change is hard.

Which means you’re going to want to quit or give up.

I call those moments F*** It Moments.

Today’s episode is a little different because you’re going to hear me get in someone’s face who is about to throw in the towel on a big goal and a promise that she has made.

When you hear me coach her, it will be like I’m coaching you.

And once you’re done listening, I promise you won’t be saying F*** it, you’ll be saying F*** yes.

Xo Mel

PS: If you’re frustrated with somebody in your life who keeps calling it quits, let me do the honors and deliver the ass-kicking for you.

For full show notes, including all research mentioned in the episode, go to

In this episode, you’ll learn:

2:55: Why I started to cry when it came time to record this episode

6:22: The one stupid thing that sent me spiraling into anxiety

10:40: What Chris told me when I was ready to quit that made all the difference

11:55: What I especially want you to know about you and these F-It moments

12:50: Listen in as I coach a woman through her own F** It moment

32:15: What triggers most addictive behaviors

35:40: What’s REALLY a F*** It moment?

37:55: Why F-It moments are actually good

38:35: How to process your F*** It moment

40:05: One thing I want you to hear loud and clear about screwing up


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