Have you ever considered leveraging media coverage to get more traffic to your business? A publicist could help you with that, but did you know there are different types of publicity and different publicist are required to get you coverage locally, regionally and nationally? Today’s guests breaks all this down into simple terms with her Do D.A.T. method. Candace Ledbetter’s passion and knowledge are unmatched.
She is a PR & Visibility Strategist and owner of CNBetter Media, a multi-faceted public relations agency that provides a specialized suite of services, including media relations, content strategy, personal branding and more. CNBetter Media has served an impressive list of brands including A24, Bleecker Street, ESPN, Fox Searchlight, Disney and more!
If you’re ready to learn how PR can elevate your business’ visibility, hit play right now!
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► Website: www.cnbettermedia.com
► LinkedIn: https://www.linkedin.com/in/candaceledbetter/
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Key Takeaways
[00:00:00] Show snippet
[00:00:00] Intro
[00:01:01] Introduction of Candace Ledbetter
[00:02:06] How publicist can get your product or service visibility in media
[00:03:58] What is the press looking for in a newsworthy story
[00:07:40] Last minute press opportunities
[00:09:01] TSP Mastermind Invite
[00:012:30] Candace Ledbetter’s journey to becoming a publicist
[00:18:30] How PR really works
[00:21:30] The hardest part in the PR space
[00:23:00] The misconceptions of PR versus marketing
[00:27:00] Different types of media opportunities for people and businesses
[00:33:20] What new business owners can do to get press opportunities
[00:38:20] How to plug yourself into viral topics
[00:40:40] The next step to getting media coverage
[00:41:50] What to consider when hiring a publicist
[00:51:15] How to get in contact with Candace Ledbetter
