In this episode, Charreah K. Jackson shares how she left her dream job as senior editor of Essence Magazine to create her dream business by using what she learned over the years in corporate.
She breaks down how you can flip media into money and how to be both seen and paid by leveraging press to get more sales! If you’ve ever wondered how to use media opportunities to finally move the needle, then you’ll love this episode.
Charreah is an international speaker, CEO of Shine Army and an award-winning journalist that has been featured on CNN, The CW, ABC News, Fortune and TIME. As a certified coach, Charreah speaks on tapping into our personal power for success including SXSW, BlogHer, BookCon and other events.
Want to keep up with Charreah? Find details here:
► Website: www.seenandpaid.com
► Facebook: https://www.facebook.com/Charreah
► Instagram: https://www.instagram.com/charreah/?hl=en
► Twitter: https://twitter.com/charreah?lang=en
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SHOW NOTES
[00:00:00] Episode teaser
[00:34:00] Traffic Sales and Profit Intro
[01:12:00] Introduction of Charreah Jackson
[02:00:00] Black and Married with Kids
[02:39:00] Charreah Jackson and Shine Army
[04:45:00] The struggle to grow during entrepreneurship
[06:00:00] You don’t have to be the smartest to build a successful business
[07:54:00] Advice from DeVon Franklin of Sony
[09:32:00] Getting laid off from Essence
[13:41:00] What is my zone of genius
[15:10:00] Charreah mindset when she came back to Essence after being laid off
[17:38:00] Traffic Sales and Profit Mastermind
[18:20:00] Being intentional on keeping relationships
[24:00:00] Transition into full time entrepreneurship
[26:32:00] What surprised you the most about entrepreneurship
[29:32:00] Charreah Jackson new platform announcement
[35:00:00] Tips on how to get media exposure and get paid for it
[29:32:00] Charreah Jackson new platform announcement
[38:40:00] How Lamar got a music video international attention
[41:20:00] Charreah Jackson and Lisa Nichols
[42:54:00] Where to find Charreah Jackson
