We end each Meaningful Media podcast episode by asking our guests about the media which matters to them: five quick-fire questions which we call the Meaningful Media Fast Five. For our Summer Special episode, host Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships, Havas Media Group, headed out of the studio to ask industry stakeholders their ‘Meaningful Media Fast Five.’
Recorded during the Cannes Lions International Festival of Creativity 2022, we hear from adland industry voices about their media faves. While media ranged from Pinterest and Plex to Apple News and Audible, we found that audio and news content constantly bubbled to the surface in many of the responses.
Fascinated by this, we dug around for some juicy insights as to why audio and news feature so prominently in people’s meaningful media. We’re delighted to share these nuggets with you throughout the episode! Enjoy!
Big thanks to our contributors:
- Remy Bigot, Blvck Paris
- Charles Cantu, Founder, Reset Digital
- Anne Coghlan, Scope 3
- Mike Follett, Lumen Research
- Mandy Fowler, Universal Music Group for Brands
- Sarah Mansfield, Unilever
- David Robertson, Universal Music Group for Brands
Links to reports cited by Ben:
Digital News Report 2022, Reuters Institute for Journalism
https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2022
Entertainment, GWI
https://www.gwi.com/reports/entertainment
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