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Using marketing as a self-growth tool with Frances Khalastchi

#012 - Throughout my design and technology career, I believed that marketing was just fluff. Hence, I never invested much time and energy into it, even to market myself. In this episode, Frances Khalastchi reframes that common notion of marketing into a tool for self-growth. With a background in graphic design, cultural theory, sociology and art history and 20 years in corporate, third sector startup and government communications, Frances co-founded Better Bolder Braver, a marketing community for coaches. In this episode, Frances talks about using marketing to increase one’s self-awareness, empathise with customers and prevent burnout. She also mentions how working out loud can help us get over our need for perfection and why it’s ok to chase perfection in your work your work without having to be a perfect human being. We also discuss the role of communities in helping us find safe spaces where we can try new things, get feedback and iterate.In this episode:- Starting with your mindset - your values and practical and emotional limits- Niching to prevent burnout- Marketing yourself as an employee- Meet your customer where they’re at in their journey of consciousness- Working out loud- Product perfectionism vs people perfectionism (one of them is bad for you!)- The role of community in our lives- And much moreShownotesBetter Bolder Braver Communityhttps://betterbolderbraver.comHappy Startup Schoolhttps://www.thehappystartupschool.comLeapers: A collective of freelancers https://www.leapers.coFrances Khalastchi on LinkedInhttps://uk.linkedin.com/in/franceskhalastchiMany Meanings and Uses of Art: Frances’ interview on the Stepping Off Now Podcast with Kendra Pattersonhttps://steppingoffnow.com/e57-interview-frances-khalastchi-on-the-many-meanings-and-uses-of-artShow creditsIllustrations by Isa Vicentehttps://www.instagram.com/isadezgz/Music by Brad Porterhttps://prtr.co/Episode edited by Niall Mackayhttps://sevenmillionbikes.com/

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