Frida joined GetAccept in late 2019 when they had just closed on their Series A investment. At the time they where 3 marketers focusing mainly on organic/events. She was tasked with building a world class marketing team and to create an inbound machinery to rapidly scale GetAccept's growth. 

In this episode we talked about:

  • Strategy to scale a marketing team from 3 to 27 people in 2,5 years
  • The importance of sales/marketing alignment and getting exec buy-in
  • Building a brand from scratch (it's not just a logo and a few colors..)
  • What is pipeline creation anxiety? (Hint: it's what we all feel at the end of a quarter)

Are you ready to join the movement? Join our free slack community where some of the best demand marketers in Europe share knowledge on demandgenerationmovement.com.This episode is brought to you by our great sponsors Albacross, HockeyStack & Riverside.fm.

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