Stagwell CEO Mark Penn is a veteran of politics. In this discussion, he examines how shifting audience behaviors and trust patterns are reshaping where Americans get their news. The conversation delves into the thorny challenges of advertising on news content and why brand safety concerns are usually overblown. Penn outlines how news organizations can build sustainable businesses by adopting lessons from political campaigns, while warning that chasing ideological audiences risks further eroding media's broader cultural influence.
Podden och tillhörande omslagsbild på den här sidan tillhör Brian Morrissey. Innehållet i podden är skapat av Brian Morrissey och inte av, eller tillsammans med, Poddtoppen.
