What's Going On was R&B's first concept album, a suite of seamlessly connected songs tackling everything from police brutality to heroin addiction, inner-city poverty, and the dire state of the environment. When Marvin Gaye first proposed the project, inspired by a song brought to him by Four Tops member Obie Benson, Gordy told him it was career suicide. But when the title track came out, it was an instant smash, and Gordy immediately asked for more.
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