In this conversation with Steffen Daleng, CMO at Booktopia, he talks about branding, consumer relationships, and partnerships. Hear about the most important moments in Steffen’s career, Booktopia’s partnerships, how their teams are structured, creating a strong brand, the importance of knowing your customers, and some exciting upcoming trends.
For more great insights, check out The Partnership Economy book, by David A. Yovanno. The book is available at thepartnershipbook.com and at all major retailers.
Episode Outline
[00:44] About Booktopia
[03:20] Creating a strong brand and consumer relationship
Podden och tillhörande omslagsbild på den här sidan tillhör David A. Yovanno and Todd Crawford. Innehållet i podden är skapat av David A. Yovanno and Todd Crawford och inte av, eller tillsammans med, Poddtoppen.