“This is the most important relationship that we have. We’re CrossFitters, we are fans of the sport, we are members of affiliates, we’ve been through the last five, eight years just like everyone else has, and we’re more excited for the future than we have been.” — Todd Meleney, Chief Marketing Officer of NOBULLChief Marketing Officer of NOBULL Todd Meleney joins host Chase Ingraham on the podcast to discuss NOBULL’s partnership with CrossFit and the future of the company in the sport.Meleney opens up about NOBULL’s beginnings in the CrossFit space, becoming the title sponsor of the CrossFit Games, and working closely with CrossFit to ensure a positive experience and thriving future for both parties, including the CrossFit community and athletes.Recently, NOBULL announced replica jerseys for purchase that will don the names of Games athletes. Meleney explains the creation and production of the new athlete jerseys and how they are supporting the athletes, the influence from fans in making the jerseys, and the goal for the product in the future.Looking ahead to the CrossFit Games next week, there are plenty of NOBULL-sponsored activities to get involved with in Madison, according to Meleney.NOBULL will host community workouts at Olin Park, affiliate-only events to connect with affiliate owners, and a BBQ for members of NOBULL’s loyalty program The Chipper. NOBULL and CrossFit athletes Sydney Wells and Alec Smith will also host community workouts, as well as former NFL athlete Curt Maggitt. Fans can also expect to see new products on the field.In London, CrossFit enthusiasts can head to Rosslyn Park for the CrossFit Games London Fanzone Experience.Throughout the podcast, Meleney opens up about how NOBULL and its products have grown over the years, the importance of CrossFit in its continued evolution, and NOBULL’s vision to continue working with CrossFit to support the professionalization of the sport.Presented by NOBULL.
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