In a world where your wallet becomes an essential pillar of your on-chain identity, Ethereum Naming Services, mostly known as ENS, is more than just an address – it's a social identifier. And the market has caught up with this idea, with some ENS names selling for astonishing valuations in recent Years Austria 2023 Ledger, we knew this was one thing missing on Ledger Live. There was no way to use ENS when sending digital assets on Ethereum. Now, there is. For those of you who aren't familiar with it, ENS is a decentralized naming service that replaces long, complicated blockchain addresses with easy-to-remember names, making transactions faster, simpler, and more user-friendly.But how were they founded? How can you get one? How much does one cost? And why and how are we shifting from human readable ETH addresses to proper usernames for digital value and identities? In this new episode of On The Ledger, we’re glad to have Alisha dot Eth, Alisha the Governance Lead at ENS and a podcast regular Fabrice Dautriat, Ledger’s Head of Platform.