My guest today is George Heaton, Co-Founder of luxury British streetwear brand Represent. Represent was founded by George and his brother Mike in 2012 after he started creating T-shirts while studying at the University of Salford. The brand now has more than 150 stockists worldwide, including Selfridges and Harvey Nichols in the UK. Inspired by British designs, the brothers showcase their ranges at top fashion destinations worldwide, and their pieces have been featured in top publications from British GQ to Vogue Paris. I discovered George and Represent recently and was instantly struck by their strength of brand, a quality as essential as it is rare in creating a powerful business today. I’m delighted to be joined by George today. 


How Represent made the transition from T-shirt brand to a high-end streetwear 

Rules to live your life by

Pivoting a business

Conscious scaling vs. going viral

How Represent found its USP

The rule of continuous improvement

Knowing your strengths

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Working Hard, Hardly Working is produced by Burning Bright Audio, the series producer is Ben Tulloh, editing by Hunter Charlton and video editing by Ben Tulloh.

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