Episode 15: Part two of Isotta’s conversation with Jonathan Smith, artist, designer and co-founder of Choice Art, the new social app for artists. Jon dives back into a discussion on the goals he and his co-founders have for Choice Art. He explains how the app was developed with both artists and art enthusiasts in mind. Choice Art bridges the gap between art and tech for creatives and seeks to remove the uncomfortable feeling people get walking into contemporary art galleries. Jon and his team are dedicated to creating accessible and inclusive spaces and are taking inspiration from platforms like Clubhouse to innovate in the way we interact with art online. The discussion touches upon some of the actions Choice Art is taking to devise new support structures and resources for international creatives, including a monthly cash prize competition in the app. Isotta and Jon conclude their conversation by discussing how word of mouth is the best marketing strategy and why Choice Art’s aspiration is to use the tools of the creator economy and Web 3.0 to empower transparent data ownership and artistic attribution.

https://www.choice.app/

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Music by Blue Dot Sessions

Cover art by Eleonora Tucci

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